Making business serve the common good: an interview with Magatte Wade

Last spring, I had the pleasure of interviewing Mrs. Magatte Wade, who was offering a series of lectures at Arizona State University’s Center for the Study of Economic Liberty. From her international studies and under the influence of a few insightful teachers, Wade has come to see the immense value of a Socratic form of education, which she discovered nearly 10 years ago—and now promotes across her native Senegal. 

Wade is a dynamic entrepreneur, whose experiences reach across global markets and find their way into institutions of higher education—all from her founding of the cosmetics company, Skin is Skin. Even as the company developed a scientific approach to the production of lip balm, Wade was determined to use “scientifically designed and tested [exercises] to undo the habit of unintentional bias.” Moreover, the company’s manifesto promotes the “power of friendship” and “beauty beyond the skin.”  


Wade’s delightful appreciation of brand awareness for a skin product is now providing millions of people the opportunity to rethink their own typical biases. Truly, Wade’s work seems a remarkable convergence between building a viable business and promoting a more just society. 


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VIRTUE Magaizine Issue 08

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